Official Contest

Rate Our New Looks
& Win Free Ice Cream

We're testing logo direction and brand positioning. Rate each logo's image and story separately - your feedback shapes our next chapter.

🔥Love it
👍Like it
👎Not for us

Rate each logo's image and story independently. You can rate as many or as few as you like.

Deco Line Bear

Deco Line Bear

Image Story

A clean, historic silhouette lifting a cone, echoing the classic mid-century marquees in the neighborhood.

Name Story

"Deco Line Bear" ties Glacier directly to the historic 1930s architecture of Old Town Fort Collins. It represents a commitment to classic, time-tested ice cream craftsmanship.

Image
Story
Bear in a Cone

Bear in a Cone

Image Story

The bear peeks from a waffle cone, creating a literal and joyful connection to the product we serve every day.

Name Story

"Bear in a Cone" focuses entirely on the joy of the first scoop. It leans into our family-focused roots, making our brand approachable and incredibly memorable for kids.

Image
Story
Sitting Bear

Sitting Bear

Image Story

A relaxed bear sits with a cone, exuding friendly, slow-paced front-porch energy.

Name Story

"Sitting Bear" signals the comfort and approachability of a lazy Sunday afternoon in Fort Collins. It positions Glacier as the neighborhood spot to slow down and stay awhile.

Image
Story
Hexagon Badge

Hexagon Badge

Image Story

The standing bear framed within a geometric badge, reminiscent of trail markers and outdoor gear.

Name Story

"Hexagon Badge" captures the rugged, outdoor spirit of Northern Colorado. It ties our rich, heavy ice cream directly to adventures in the mountains and local trails.

Image
Story
Striding Bear

Striding Bear

Image Story

The bear moves forward confidently with a cone in hand, creating a sense of momentum and excitement.

Name Story

"Striding Bear" represents our momentum moving from a small shop into a larger community anchor. It positions Glacier as an energetic, forward-moving staple in Old Town.

Image
Story
Classic Round Stamp

Classic Round Stamp

Image Story

Ornate detailing explicitly calling out 'Old Town' with our mascot anchored in the center of the crest.

Name Story

"Classic Round Stamp" frames Glacier as an established local heritage site. It represents deep local roots and a commitment to preserving the small-town charm of Fort Collins.

Image
Story
Retro Script

Retro Script

Image Story

Flowing script above the bear that mirrors the aesthetic of an authentic mid-century soda-fountain.

Name Story

"Retro Script" honors the classic American parlor tradition. It promises a nostalgic, handcrafted hospitality experience where the ice cream is scooped right in front of you.

Image
Story
Bold Silhouette

Bold Silhouette

Image Story

A high-contrast, confident purple bear shape with sweeping script that is unmissable from down the street.

Name Story

"Bold Silhouette" emphasizes Glacier's confidence and clarity. It stands as a modern, iconic landmark for Old Town, promising uncompromised quality and huge flavors.

Image
Story
Oval Emblem

Oval Emblem

Image Story

An oval frame and serif lettering that feels like a historic placard recovered from a classic ice cream counter.

Name Story

"Oval Emblem" presents a refined archival tone. It suggests that our recipes are perfected, craft-driven, and worthy of being a permanent fixture in the Fort Collins culinary scene.

Image
Story
Modern Cap Bear

Modern Cap Bear

Image Story

A cleaner, more stylized bear wearing a casual cap, holding a deeply scooped cone.

Name Story

"Modern Cap Bear" blends our friendly service with a contemporary feel. It positions the parlor as a fresh, relevant part of the local university and downtown community.

Image
Story
Classic Hat Bear

Classic Hat Bear

Image Story

An elegant, stamped vintage badge featuring our bear tipping its hat in a friendly, old-fashioned greeting.

Name Story

"Classic Hat Bear" is a direct nod to traditional Old Town charm. It's a promise of polite, classic hospitality with a sweet, familiar smile.

Image
Story
Energetic Striding Bear

Energetic Striding Bear

Image Story

A highly energetic rendition of our striding bear carrying a massive scooped cone, looking forward eagerly.

Name Story

"Energetic Striding Bear" emphasizes our enthusiastic service. It's about delivering joy fast, fresh, and consistently to the active Fort Collins community.

Image
Story
Smiling Stride Bear

Smiling Stride Bear

Image Story

A mid-stride bear turning back with a massive, welcoming smile under a tall scooped cone.

Name Story

"Smiling Stride Bear" is incredibly welcoming. It cements Glacier as a community-first gathering place where every local feels right at home.

Image
Story
Marching Bear

Marching Bear

Image Story

An adventurous bear cheerfully marching forward while holding a dessert high in the air in triumph.

Name Story

"Marching Bear" leans into a playful, triumphant energy. It celebrates the sheer excitement and reward of finally wandering down the street to grab a Glacier cone.

Image
Story
Striding Bear (Soda Fountain)

Striding Bear (Soda Fountain)

Image Story

The modern striding bear placed into a richly detailed vintage 1930s ice cream parlor setting.

Name Story

This aesthetic explicitly connects our mascot to historic Old Town roots, reminding everyone that while our menu expands, our classic parlor soul remains unchanged.

Image
Story
Striding Bear (Heritage Map)

Striding Bear (Heritage Map)

Image Story

The striding bear set inside an elegant, retro-inspired distressed vintage geographical badge.

Name Story

This map aesthetic grounds our brand firmly in Northern Colorado. It celebrates Glacier as not just a shop, but a true local landmark destination for residents and travelers.

Image
Story
Gumshmallows Bear

Gumshmallows Bear

Image Story

A playful bear cheerfully presenting a dark chocolate gumshmallow treat against a vibrant Old Town mountain sunset.

Name Story

"Gumshmallows Bear" celebrates our wildly popular home-made gumshmallows. It represents the creative, hand-crafted spirit that makes Glacier more than just an ice cream parlor.

Image
Story
Old Town Parlor Bear

Old Town Parlor Bear

Image Story

A playful bear cheerfully presenting a delicious scooped ice cream cone against a vibrant Old Town mountain sunset, highlighting our shift from soft serve to premium scoops.

Name Story

"Old Town Parlor" celebrates our roots in Old Town Fort Collins. It represents the creative, hand-crafted spirit that makes Glacier a classic mountain-town destination.

Image
Story
Waffle cones
Let's Keep In Touch

Enter to Win.

Submit your logo preferences with your email to enter the free scoop drawing. We use these responses to test which logo direction resonates most.

Your email is attached to your ratings so we can track preference trends and notify the winner.

Merch Drop

Vote With Your Wallet

Show love for your favorite logo by grabbing it on merch. Pay with Lightning or Cashu.

Old Town Varsity Jacket

Old Town Varsity Jacket

Premium heavyweight wool jacket with cream leather sleeves and a massive fuzzy chenille bear patch. The ultimate founding member perk.

$150
Classic Parlor Dad Hat

Classic Parlor Dad Hat

Faded mustard-yellow premium cotton canvas hat featuring our subtle 1930s vintage bear embroidery.

$28
Heavy Diner Mug

Heavy Diner Mug

Thick, glossy cream ceramic diner mug with a minimal purple walking bear. The perfect morning grab.

$18
Signature Enamel Pin

Signature Enamel Pin

Glossy, gold-rimmed hard enamel pin of the walking bear. Perfect for backpacks or denim jackets.

$12